After shutting down operations in nine cities, hyperlocal grocery delivery app is testing a new category. The e-tailer has recently partnered with the toy shop, Hamleys, to deliver toys on-demand.
Grofers has tied up with Hamleys for hyperlocal deliveries across 13 stores in eight cities – Ahmedabad, Bengaluru, Chandigarh, Chennai, Delhi NCR, Kolkata, Mumbai and Pune.
To ride on the fan following of Star Wars, Grofers also created a special in-app ‘Star Wars store’ for Hamleys which included the E7 Jedi Master Light Saber, Chewbacca, Kylo Ren mask and other popular merchandise.
“Toys mean delight and we takes customer delight very seriously. Joining hands with a 255 year old world-class brand like Hamleys, that has the widest assortment of toys in the country, paves the way for Grofers to reach the hearts of our consumers”, Dhruv Bhutiani, AVP Sales, Grofers, in an official release.
“A platform like Grofers helps Hamleys to cater to demands of the customers instantly. This association helps our key hand-picked branded products reach a larger audience. Apart from this on special occasions additional toys/products will be added as well, like a week before the release of Star Wars we offered a range of ‘Star Wars’ merchandise on Grofers to cater to the immense popularity of the franchise”, Karandeep Singh, Business Head, Hamleys India, said.