Home Fashion Myntra to launch outdoor fashion brand The North Face in India

Myntra to launch outdoor fashion brand The North Face in India

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App-only fashion retailer has reportedly signed an exclusive deal with US-based apparel, equipment and footwear retailer The North Face to sell the latter’s  merchandise in India from January 11.

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“We are happy to add yet another renowned fashion label to our list of international exclusive brands,” Prasad Kompalli, head of ecommerce, Myntra was quoted as saying.

The North Face, founded in California in 1966, is an outdoor product company specializing in outerwear, fleece, coats, shirts and more. The retailer will be directly competing with Columbia sportswear international brand, which entered India in December 2013.

Myntra has over 25 international brands, including eplay, Cole Haan and Scotch & Soda, in its portfolio.

“We made this choice based on all the evolution we saw around us. Our experience in China helped us decide to first go online and understand the market. Then perhaps nothing prevents us to go offline after we reach a certain stage,” said Bruno Feltracco, vice-president and managing director, outdoor and action sport coalitions Asia Pacific, at VF Asia, whose brands include The North Face, Lee, and Nautica.