Mumbai-based character merchandising startup, Planet SuperHeroes, has raised Rs 3.6 Cr in pre-series A round of funding from early-stage venture capital firm DSG Consumer Partners. Lead Angels, UK-based The Character Group and number of angel investors also participated in this round.
The startup reportedly plans to use the funds to expand its product portfolio, build its distribution network, and expand its presence through online and offline channels.
“We have been impressed with the team’s focus, financial maturity and vision in building a sustainable and long lasting business in this fast-growing character merchandising space. The company has demonstrated an ability to work with leading brand owners and over time will develop and sell merchandise across categories,” Deepak Shahdadpuri, DSG Consumer Partners MD was quoted as saying.
Founded in 2013, Superhero Brands is a licensed merchandising portal dedicated to official superhero, comic and TV show characters from Marvel, Warner Bros, Fox, Universal and Cartoon Network. It offers the widest product collection across apparel, mobile accessories, laptop skins, electronics and collectibles.