Domino’s has partnered with Hyderabad-based start-up Zippr to bank on the latter’s coding method for delivering orders, instead of using consumers’ addresses.
With this partnership, Domino’s customers will be able to share their addresses during checkouts on its online ordering platform, Jubilant FoodWorks said in a statement.
Zippr uses an eight-digit code to tag an address to an individual which replaces the otherwise used four line address. Now with this tie-up, Domino’s online customer will simply use a Zippr code while checking out after placing the order online, instead of entering a four-line address.
Domino’s would start Zippr services initially for Delhi NCR users and the same would be rolled out in other cities in the next 15 days.
“Delivery constitutes a significant part of our overall business and within that, the share of online ordering is growing fast. Realising that smart devices and laptop screens have become major touch points for our customers to reach us, we are investing heavily in technology and exploring all possibilities that enable us to offer better services,” S M Narayanswamy, Domino’s Pizza India Senior VP Marketing, said.
“This is really exciting for us at Zippr, this partnership will enable our customers to use Zippr on Domino’s checkout, solving the last mile logistics problems and saving costs,” Zippr founder & CEO Aditya Vuchi said.