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Myntra sees All About You as $100 ml brand in next 2 years

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Online fashion retailer has recently launched its new fashion range– All About You– designed by actor .

Myntra acquires Bangalore-based logistics firm InLogg
The Inlogg acqui-hire with the platform and capabilities will help Myntra scale while delivering great customer experience in Tier 2, 3 and 4 cities

The new range called ‘All about You’, priced Rs 1,500 onwards, is aimed at women aged between 20-35 years.

Myntra says that the brand, which will be available exclusively on the Myntra app, will be hitting the $100 ml mark over the next two years.

“The brand will widen and deepen our reach. We see the brand hitting the $100 million mark over the next two years and the secret ingredient of its success will be the brand philosophy of simple designs that are easy to wear,” , CEO, Myntra, said during the brand launch.

After spending nine months designing and perfecting the collection in collaboration with French design agency Carlin and Myntra’s in-house design team, the actor modelled the brand on her own fashion preferences and off-screen fashion choices to make it relatable for young women.

Acquired by Flipkart in May this year, Myntra went app-only earlier this year and has partnered with over 1,500 fashion and lifestyle brands like Nike, , , Timberland, Harley Davidson and Ferrari.It has labels like Roadster, Anouk, HRX by and Dressberry on its platform as well.