Online commerce major Snapdeal, which started its festive season sales much ahead of its rivals with ‘Preview Monday Sales’, has received a first-mover advantage with its sales revenue recording a 10X increase by Monday, September 28th afternoon.
The company says that along with increase in sales they have witnessed a 6X increase in volumes as compared to normal days. The top selling categories were mobiles and tablets, followed by home and personal care products.
“The growth in sales volumes is consistent across all categories, with overall 6X increase in volumes as compared to usual days. This is just the beginning and seeing the enthusiasm with which our customers have responded, we are very confident of setting new benchmarks this Diwali,” Rahul Taneja, Vice President, Category Management, Snapdeal said in an official release.
The company says that, over the last six months they have been strengthening their supply chain and are geared to handle more than 10X volumes as compared to Diwali last year.
“Our technology platform is geared to handle traffic surges without any delays or glitches. During peak hours we have seen 200,000 consumers concurrently shopping on our site without any time lag,,” Taneja noted.