Luxury in India is constantly evolving and growing. Growing purchasing power, awareness, exposure and the entry of international brands in India has widened the horizon and scope for international fashion. Talking in detail about where the luxury market in India is heading, Priya Sachdev, Creative Director, Rocknshop.com talks in detail about the futuristic trends that luxury retail industry will witness. Excerpts…
Please tell us about the journey of Kitsch?
Our passion for fashion and identifying the vacuum in India for Luxury Fashion Labels, helped us capitalize on the opportunity, making us the pioneers in India for introducing international fashion labels to India. Kitsch was founded in 2008 with the first flagship in Mumbai and soon after we opened a store in New Delhi. Recognized as India’s most valued fashion landmarks, Kitsch claims to be ‘The multifunctional’ concept destination where visitors are encouraged to meet and exchange culture, ideas and experiences. Kitsch proudly serves to be the one stop fashion destination for a consumer who resonates with the attitude and style of the store. Considering we had already established ourselves as the pioneers of luxury fashion, the leap to the next big thing, e-commerce, was imminent and therefore we came up with our online avatar called www.rocknshop.com.
How luxury market of India has evolved in these years, how you anticipate its future?
Customers are evolving and looking for international experiences within their own city or even at the click of a button. This is what we strive for at Kitsch and at ROCKNSHOP.com- to blur boundaries and deliver a luxury shopping experience at par with the rest of the world.
Please tell us about your online venture Rock n Shop?
RockNshop is an online lifestyle platform connecting Style Rich Time poor consumers to premium luxury brands. Our current business model is veering more toward a marketplace which involves acquiring brands with no inventory cost. While initially we focused heavily on an Inventory model with international brands owing to our credible association with designers from across the globe , many premium brands are increasingly looking at The RockNShop brand as a launchpad for boosting brand visibility. EMI facility, Personal shopper with home appointments in selected cities, bespoke gifting , 24 hrs shipping nationally, exclusive tie ups wit world renowned fashion labels are some of the biggest USP’s of www.rocknshop.com.