The 12th edition of Images Retail Awards(IRA) 2015 was held in Mumbai last night. It is an annual awards event, designed to recognize and felicitate the best in class players in the Indian Retail Industry through a scientific and industry recognised process. The stellar night awarded 18 stylish trophies to India’s most forward-looking and exciting retailers who fuelled growth and innovation across multiple categories in fiscal 2014-15.
IMAGES Retail Awards recognize and reward outstanding achievements in the business of retail in India. It is the grand stage where excellence in every major format and category of modern retail in India is applauded. PwC was the official knowledge partner for the awards and the jury comprised of eminent personalities like Sunil Alagh (Founder & Chairman, SKA Advisors), Anuj Puri (Chairman & Country Head Jones Lang LaSaile), Sam Balsara (Chairman & MD, Madison World), Harish Bijoor (Brand expert & CEO, Harish Bijoor Consults Inc), Ireena Vittal (Consultant), Debashish Mukherjee (Partner, Consumer & Retail Head Asia Pacific, AT Kearney), Abheek Singhi (Director & Partner BCG), Bijou Kurein (Member Strategic Advisory Board L Capital, Asia (LVMH Group).
The ceremony honoured the achievements of India’s leading retailers with some high voltage entertainment. The gala evening was hosted by Rajiv Makhni, renowned Indian technology journalist and Managing editor of NDTV along with the svelte looking Cara Jane Roberts.
IRA 2015 saw 110-plus nominations, which were analyzed under three key areas of performance — Retail expansion measured through growth numbers as well as percentage increase in number of outlets and retail space, Business performance measured through growth numbers as well as percentage increase in retail revenue and average sales per square feet, and the same store sale growth percentage in FY2014-15.
IMAGES MOST ADMIRED RETAILER OF THE YEAR: FASHION & LIFESTYLE – VERO MODA, JACK & JONES, ONLY
VERO MODA, JACK & JONES, ONLY currently have 481 stores. Retail outlets grew by 30% over the previous year. Retail space grew by 25% over the previous year and there was over 50% growth in Sales turnover over the previous year!
IMAGES MOST ADMIRED RETAILER OF THE YEAR: FASHION ACCESSORIES – WORLD OF TITAN
WORLD OF TITAN currently has 438 stores located in 191 cities. In 2014-15, retail outlets grew by 21% over the previous year and retail space grew by 10% over the previous year. The chain also registered 9% growth in Sales turnover over the previous year.
IMAGES MOST ADMIRED RETAILER OF THE YEAR: FOOTWEAR – Bata
BATA currently has over 1550 stores located in 190 Indian cities. The chain’s retail outlets grew by 9 % over the previous year in 2014-15, and retail space grew by 9% over the previous year. There was 5% growth in Sales turnover over the previous year, while sales per square foot grew by 15% over the previous year.
IMAGES MOST ADMIRED RETAILER OF THE YEAR: JEWELLERY – TANISHQ
TANISHQ currently has 174 stores located in 98 cities. In 2014-15, retail outlets grew by 7 % over the previous year and retail space grew by 17%. There was 6% growth in Sales turnover over the previous year.
IMAGES MOST ADMIRED RETAILER OF THE YEAR: FOOD & GROCERY – Godrej Nature’s Basket
Godrej Nature’s Basket currently has 33 premium stores strategically located at high street locations, along with a growing presence in online and phone ordering channels. In 2014-15, the chain posted over 10% of growth in Retail space over the previous year.
IMAGES MOST ADMIRED RETAILER OF THE YEAR: FOODSERVICE – DOMINO’S
QSR giant DOMINO’S currently has 876 stores located in 196 cities. In 2014-15, the chain’s retail space grew by 35 % over the previous year, with over 20% growth in Sales turnover over the previous year.
IMAGES MOST ADMIRED RETAILER OF THE YEAR: CONSUMER ELECTRONICS – DELL
DELL currently has 317 stores located in 224 Indian cities. Last fiscal, Dell’s retail space grew by over 100 % over the previous year, and there was an impressive 40% growth in same store sales growth in 2014-15.
IMAGES MOST ADMIRED RETAILER OF THE YEAR: BEAUTY & WELLNESS SERVICES – Naturals
Always in the fast lane, Naturals currently has 425 salons located in 98 cities. Last fiscal, retail space grew by 12% over the previous year, along with outstanding growth in Sales turnover over the previous year for the chain.
IMAGES MOST ADMIRED RETAILER OF THE YEAR: HOME & OFFICE IMPROVEMENT – HOME CENTRE
HOME CENTRE has 18 stores located in 11 cities. Last fiscal, retail space grew by 19% over the previous year, while there was 31% growth in Sales turnover over the previous year. Sales per square foot grew by 7% over the previous year.
IMAGES MOST ADMIRED RETAILER OF THE YEAR: ENTERTAINMENT POWERED BY IMAX – CINEPOLIS
CINEPOLIS currently has 36 multiplexes with 181 screens, located in 25 cities. In 2014-15, retail space grew by 78 % over the previous year, with over 55% growth in Sales turnover over the previous year.
IMAGES MOST ADMIRED RETAILER OF THE YEAR: INNOVATIVE CONCEPT
(2 Awardees) – KABHI – B and RAYMOND RTW
KABHI – B, the Mobile Kitchen, consists of the innovative use of the HUB ‘N’ SPOKE model within a geographical area to enable standardization of product, generally missed in the Bakery industry. This also helps in pricing uniformity and better quality through the existing mobile kitchen. The concept has Refrigerated mobile kitchens where part prepared products from the factory are finished, especially cakes, which require as many vehicles as trained personnel. Recent innovations have been, increase in geographical zone or state, larger capacity vehicles, GPS tracked vehicles, elimination of central kitchen concepts in tier II and III regions, order through SMS & mails only and finally, connecting services for orders, deliveries and return of goods.
RAYMOND RTW – MENS FORMAL EXCLUSIVE BOUTIQUE created an unforgettable setting for ‘The Raymond – Ready To Wear ‘ story by leveraging Raymond’s strengths – Heritage , Craft & Style. ‘The Style Bar’ – An insightful journey defined by a new level of service, heightened by expert styling and attentive technology. The concept has a radical shift from stock based experience to an inspirational “Style” based experience, and promises customer delight in a seamless fitting room experience by using attentive technology.
MAGES MOST ADMIRED RETAILER OF THE YEAR: CUSTOMER RELATIONS
(2 Awardees) – TOMMY HILFIGER and WESTSIDE
TOMMY HILFIGER had over 25 % growth in loyalty customers In FY 2014-15 compared to previous year. Loyalty club members contribute 26 % of total sales. There was 30 % increase in Average transaction value of loyalty club members in compared to previous year.
At WESTSIDE, in FY 2014-15, there were 20 lakh loyalty club members compared to 15 lakh in FY 13-14. Loyalty club members contribute 70% of total sales. The implementation of EOSS MODEL helped identify people who are likely to shop during the sale on receipt of a personalised DM. The DMs sent to this TG resulted in 7% higher conversions during sale period. Dormant member activation was a notable win. By identifying the key triggers for dormant members, Westside was able to reactivate close to 20% of them through multiple campaigns.
IMAGES MOST ADMIRED RETAILER OF THE YEAR: MARKETING & PROMOTIONS:
( 2 Awardees) – DUNKIN DONUTS and Puma
DUNKIN DONUTS India identified a new opportunity which it called ‘Adult QSR’ which is the sweet spot between Café and QSR aiming to plug the vacuum in the market of a QSR offering that is not infantile and hence suitable for the young evolved urban adult consumer. All the products were constructed on a consumer led concept based on the core insight of the brand idea – GET YOUR MOJO BACK!
At PUMA, June 2014 marked the launch of its association with one of English Football’s most successful clubs – Arsenal FC. The campaign titled “Tunnel of Time” was a walkway curated by Arsenal legend, Freddie Ljungberg, which led fans into Arsenal’s history and also gave a preview of the new Arsenal range. The campaign was able to generate a massive buzz on digital and became one of top selling SKUs in ecommerce as well. PUMA launched its new flagship running shoe, IGNITE earlier this year, through a global campaign called “Ignite Your City”. The pre-buzz saw multiple groups of runners led by key running influencers to cover the 145 km periphery of Mumbai – a first of its kind achievement.
IMAGES MOST ADMIRED RETAILER OF THE YEAR: STORE DESIGN – VAN HEUSEN
VAN HEUSEN’s innovative retail design is based on modern, contemporary and timeless essence. The store creates a new take on Van Heusen aesthetics. One of the distinct features is conscious move away from the predominant black and white pallet that the stores have been using.
The store in A-Block in Connaught Place, Delhi, spans spacious two floors; thus providing 2 distinct experiences for the visitors; each one reflecting Van Heusen’s pioneering spirit as a brand. The store entrance acts as the start of an inspiring journey – a journey of powering success through style, while the façade of the stores dons the new mnemonic of the brand, called the “Power Mark”.
IMAGES MOST ADMIRED RETAILER OF THE YEAR: STORE VM- ADIDAS
ADIDAS Core Store concept is designed to allow the product to be the hero within any store. This is achieved by a fully flexible generic perimeter wall and floor fixture and fitting system. Brand areas and key product displays can easily be interchanged to reflect developments in product ranges. In order to guarantee ideal product presentation, each brand has its dedicated set of dress-up tools that can fit to the fixture system anywhere in store.
Adidas implemented a design for the World Cup campaign, which brought the hue that was much needed to intensify the football fever in the Indian Market. In the last 8-9 years there were 4 clear innovative moves in the store design & VM. This helped the brand look young, contemporary and relevant. Warm lighting, soft colors, wooden flooring all cue in the warmth and friendly attribute of the brand.
IMAGES MOST ADMIRED RETAILER OF THE YEAR: EMPLOYEE PRACTICE – MARKS & SPENCER
MARKS & SPENCER India, in 2014-15, achieved 4 Times higher retention rate as compared to industry standards. The chain introduced an ‘Idea of the Quarter’, which encouraged employees to live ethos of innovation, inspiring them to create and ideate out of the box. M&S also introduced an INTERNAL JOB POSTINGs mechanism to provide employees a chance to explore their interests and a chance to consider other job roles.
IMAGES MOST ADMIRED RETAILER OF THE YEAR: DEPARTMENT STORE – Shoppers Stop
Pioneering department store chain Shoppers Stop currently has 72 stores located in 34 cities. Retail outlets grew by 22% over the previous year, while there was 5% growth in retail space over the previous year. Retail turnover grew by 12% over the previous year, and same stores sales grew by 7% over the previous year.
IMAGES MOST ADMIRED RETAILER OF THE YEAR: HYPERMARKET – MORE MEGASTORE
MORE MEGASTORE currently has 16 stores located in 8 cities. In 2014-14, retail outlets grew by 36 %over the previous year, while there was 13% growth in retail space over the previous year. Retail turnover grew by 15% over the previous year, and same stores sales grew by 14% over the previous year in 2014-15.