Home Fashion American Swan ropes in Sharad Thakur as Chief Marketing Officer

American Swan ropes in Sharad Thakur as Chief Marketing Officer

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, an online fashion brand owned by The Lifestyle Company, has roped in as its Chief Marketing Officer (CMO).

Having over 5 years in fashion and lifestyle eCommerce, Sharad will be responsible for taking American Swan’s online business to the next level. He will be leading all the marketing initiatives for the brand and will take steps to strengthen brand’s penetration across the country.

“It’s a pleasure to be a part of this popular online fashion brand that’s scaling up at a rapid
pace. Building on the company’s already running highly successful #AS I AM
campaign, I intend to drive marketing initiatives to have a better connect with the youth. Coming from a digital background, I aim to be harnessing the industry knowledge I have gained so far in strengthening American Swan’s positioning as one of the most-preferred destinations for fast-fashion.” said Sharad Thakur, CMO, American Swan, in an official statement.

Prior to joining American Swan, Sharad was the CEO for .com, leading the organization and managing all functional aspects of the business. He also held the COO role at HighStreetLabels.com – a fashion and lifestyle online portal, leading most functions – Marketing, Technology, Customer Services and Logistics functions. He was part of the founding team at HighStreetLabels.com. He also had experience working at Management Consulting firm, and in Product development and Product management roles at Telecom companies in the US.