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StyleCracker mopes up USD1mn, targets 2 mn users in next 12 months

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Two-year-old StyleCracker, a Mumbai-based fashion styling platform that offers personalised fashion experience to users, has raised USD1 million (about Rs 6 crore) from four high net worth individuals in its first round of funding.
The funding on tech development and for taking the platform to global markets. StyleCracker uses intelligent user data to give personalised styling recommendations through live chats with a team of stylists. Shoppers can buy the recommended ‘looks’ and brands on the site.
“In the last two years, we have seen 1,00,000 registered users on our platform, and are targeting to have two million users in the next 12 months,” Dhimaan Shah, co-founder and managing director of the company, was quoted as saying without disclosing anything about the investors.
StyleCracker is working with 200 brands, of which 50 are paying brands,Shah added. The company is targeting a gross merchandise value (GMV) of Rs 35 crore by March 2016.
StyleCracker competes with online platforms such as Voonik, 20Dresses and Red Polka, among others.

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