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    Flipkart bets big on Artificial Intelligence

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    is all set to elevate shopping experience to a next level with their new focus area – Artifical Intelligence. is reportedly working to gain mastery over artificial intelligence, describing the technology as a key differentiator in the competitive business of online retail.

    Flipkart’s customer first mantra wins it top awards in customer service in retail/ e-commerceFlipkart’s customer first mantra wins it top awards in customer service in retail/ e-commerce
    Flipkart also bagged the ‘Hansa Cequity Customer’s Choice Award’ -- a special jury recognition that was the result of an independent online research of around 12,000 frequent e-commerce shoppers across Bangalore, Chennai, Delhi and Mumbai

    “The big disruption that is happening across the world is the rise of artificial intelligence,” cofounder and CEO was quoted as saying at an event organised by The Indus Entrepreneurs in Bengaluru.

    “At Flipkart  that is a huge focus for us,” he added.

    Artificial intelligence is the branch of computer science concerned with making computers behave like humans. It involves development of computer systems able to perform tasks normally requiring human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.

    “The number of shopping experiences will become more and more human, rather than talking to a machine that’s pretty dumb. This is still work in progress but it will become one of the big reasons for consumers to choose one way or another,” said Bansal.