Launched in year 2000, Giovani was acquired by Future Lifestyle Fashions in 2014. The brand was re-launched at a glamorous fashion show in Mumbai to showcase the Giovani Fall Winter 15 Collection.
Rachna Aggarwal, CEO, Indus League, brand division of Future Lifestyle Fashions, added, “Fawad Khan is the perfect Giovani man. He is sophisticated and charming, with an inborn sense of effortless style. He is the one man I’ve seen who wears a Bandhgala like no one else can. He truly personifies the brand and we believe that this association with Fawad Khan will elevate the brand image and helps us reach out to wider customer base.”