UK-based online sportswear brand Pro-Direct’s first physical store is a new high in immersive retail experiences. Created by retail design consultancy Green Room Retail Ltd., technology specialist Vivid (Teddington, U.K.) and the retailer’s management team, the stunning store features interactive HD screens incorporated within merchandise displays, merging digital with physical.
Source: http://www.prodirectsoccer.com/stores/ldn19/#gallery
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