Aditya Birla Retail’s hypermarket format More has tied up with online grocery retailer Zop Now for the latter to manage home deliveries across 16 More hypermarkets in cities such as Bengaluru, Hyderabad and Kolkata.
“We are starting experimenting in e-commerce in the food and grocery segment and have appointed Zop Now as our technology partner,” Pranab Barua, Business Director, Retail & Apparel, Aditya Birla Group, was quoted as saying.
Zop Now is also currently the e-commerce partner for 15 stores of HyperCity.
“Right now, there is high level of interest for online deliveries from hypermarkets. It is an operationally heavy cost for them and most are struggling to get the business model right. Such tie-ups help generate additional revenues and sales and get profitable faster as we help in customer acquisition and online delivery,”Mukesh Singh, Founder & CEO, Zop Now, said.
Zop Now provides technology and logistics for hypermarkets for their e-commerce operations. “Hypermarkets have limited capabilities in e-commerce and we come in as partners charging 10-15 per cent of the margins. “There are about 250 hypermarkets and we are in talks with some of them,” Singh confirmed.