Home Retail Myntra acquires m-tech startup Native 5

    Myntra acquires m-tech startup Native 5

    By  
    SHARE

    After moving to an “app-only” format on May 1, online fashion e-tailer has reportedly acquired Bengaluru-based mobile application development platform Native5.

    Myntra records 56 per cent growth during EORS
    Sports dominated the sale as the most popular category across Myntra and Jabong

    Founded in 2011 by technology professionals Manish Priyadarshi, Barada Sahu and , Native5 has developed a cloud platform to create and distribute mobile apps across smart phones, tablets and desktops.

    Myntra’s move is in tandem with ’s ‘Mobile First’ focus, after it acquired Delhi-based mobile engagement and marketing automation company Appiterate. acquired Myntra for $330 million in May last year.

    The reports also revealed that Myntra is acquiring Native5 for its talent, and not so much its product. All three co-founders will be absorbed into the Flipkart technology team.

    Native 5 was recognized by Qualcomm (finalist QPrize, 2012) and (10,000 startups, 2013) for their technology innovation.
    Before Native 5, Myntra had acquired Exclusively, in 2012, which had a private label brand. In 2013, it also acquired Fitiquette, which had developed an in-store dressing room experience parallel to a virtual fitting room for shoppers to try-on clothes online.