After entering Indian sportswear market in 2013, Columbia Sportswear is beefing up its retail presence in tier 2 cities, with six new retail stores across Pune, Chandigarh and Kochi.
While Columbia already has stores in Delhi and Bengaluru, it has crossed a total of 12 stores in India with the newly opened stores. “With the growing interest of people towards outdoor activities, we see huge potential in the outdoor industry. The market is growing rapidly, creating demand for products that feature cutting edge technology. Our aim is to keep our consumers comfortable as they explore the outdoors,” said Hemant Sachdev, Founder of Chogori India Retail, the exclusive distributors for Columbia in India. “The new stores offer innovative products with various technologies that are comfortable, protective, functional and yet stylish for outdoor lovers”, added Sachdev.
At present, the Columbia brand is sold in 100 countries, including North & South America, Australia, Asia, Europe and Africa with over 13,000 retail stores worldwide. Columbia’s product lineup in India includes a wide variety of products with prices ranging from Rs. 1,199 to Rs. 14,999.