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Columbia Sportswear Expands its Retail footprint

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Company’s exclusive Indian distributor, Chogori India Retail, continues to establish the Columbia brand in India with the opening of three new stores in Delhi at and Khan Market and at in Dehradun. With the launch of new stores, Chogori has now reached a total of 5 Columbia brand stores in India.

Columbia Sportswear Company has entered the country through an exclusive distribution agreement with (CIRL), a privately-owned Indian outdoor brand distributor and retailer. Chogori India Retail Ltd (CIRL) signed an exclusive distribution agreement in 2013 with Columbia Sportswear Company covering retail, wholesale, and e-commerce sales of its Columbia, brand.

The new Columbia stores offer innovative products with various technologies that are comfortable, protective, functional and yet stylish for outdoor lovers. Columbia’s apparel is designed to enhance the outdoor experience with ground-breaking technologies that include TurboDown, Omni-Heat Reflective, Omni-Tech, Omni-Shade, Omni-Freeze ZERO, etc.

Hemant Sachdev, Founder CIRL and distributor said, “We are delighted to share the news of opening new stores in India. With the growing interest of people towards outdoor activities, we see huge potential in the outdoor industry. The market is growing rapidly, creating demand for products that feature cutting edge technology. Our aim is to keep our consumers comfortable as they explore the outdoors.”

At present, the Columbia brand is sold in 100 countries, including North and South America, Australia, Asia, Europe and Africa with over 13,000 retail doors worldwide. Columbia’s extensive product lineup includes a wide variety of competitively priced product ranging from Rs. 1,199 to Rs.14,999.