Established in 1996 by Agwani Fashion, Success is an independent men’s fashion brand. It was started with an aim to offer apparels and accessories to their customers at right prices. With innovative design and craftsmanship, it is a brand for people who not only love men’s fashion but love what it stands for.
Brand USP: The brand aims to redefine classics in men’s apparel. Its USP lies in quick adaptation to latest trends in menswear. The product assortment includes quintessential suits, jackets, trousers, shirts and fine accessories.
Target customers: The brand targets young men above 20 years of age. At the same time, they also keep a refined taste of merchandise for mature clientele.
No. of Indian cities currently present in: They have presence in 13 cities across the country.
Total no. of EBOs: 21
Total no. of MBOs: 400+
No. of EBOs added in 2014: 5
Presence in large formate stores: Central and Brand Factory
Total no. of flagship stores: 3
No. of flagship stores added in 2014: 1
New territories or regions added: The brand recently added the cities such as Rourkela (Orissa) and Howrah (West Bengal) among their market portfolio.
Presence in online retail: They have prescence on Flipkart, Myntra and Snapdeal apart
from having their own online shopping website – www.successonline.co.in
Future plans: The brand has been expanding in East India, hence it is one of their stronghold regions. Now, they have plans to diversify in the south region.
Targeted cities in the next couple of years: Its focus cities are Bengaluru, Hyderabad and other parts of South India.
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