Launched in 2012 by Clothing Culture, Sin is casual wear brand, designed by Italy’s premier fashion house, ‘Studio Moda Creativa’, at Milan. The brand plays around the thought: ‘SIN – It’s in everything I do’. It captures interesting moments of youth’s life in various moods browsing, singing, revising, exercising.
Brand USP: The lifestyle brand embodies the creative spirit of the youth’s culture, the core of the brand is about comfort with innovations in style. It offers denims, chinos, cotton pants, shirts and t- shirts.
Target customers: The brand targets confident, daring, dynamic and mischievous men in the age group of 18-23 years old.
No. of Indian cities currently present in: The brand has expanded their presence in the cities of North-east, East, South-east and West regions in the country.
Total no. of MBOs: 600
No. of MBOs added in 2014: 200
Presence in large format stores: Central and Reliance Trends
Future plans: In the FY 2015-16, the brand is targeting the promising markets of Delhi and North region. They are also planning to expand their product range by introducing winter wear.
Targeted cities in the next couple of years: Delhi and North India.
Growth percentage (CAGR of last 3 years): 60%
Brand turnover (estimated for CY2014): Rs. 80 crore
Franchise requirement: The brand is open to franchise enquiries.