The brand was incepted in 1992 for the confident, self-assured individual who wants to stay away from unabashed attitudes and style. With its in-house design team, the company strongly believes in constant innovations. The brand closely works with some well-known international designers from Italy and France.
Brand USP: Constant inovation in product line is the USP of the brand. Fresh fashion every season, customer satisfaction is always the first priority of Passport.
Core Product Offering: Denims and casual garments
Target consumers: Youth and denim lovers
No. of Indian cities currently present in: 25
Total no. of EBOs:15
Total no of MBOs: 400
No. of EBOs added in 2014: 2
No. of MBOs added in 2014: 10
Total no. of flagship store(s): 12
New territory/ region added: 2
Presence in online retail and multi-channel expansion plans: Passport is present on major online portals. Quite serious in penetrating in online segment, the brand is also introducing its e-commerce website.
The targeted towns or cities in the next couple of years: Sothern towns and cities
Growth percentage(CAGR last 3 years): 30%
Brand turnover(estimated for CY2014): Rs 30 crores