OKS group of companies is engaged in manufacturing of kidswear since the last 13 years. The group had earlier launched a menswear brand in 1989 called Origin. Later, the group started the manufacturing of tracksuits and loungewear in 2003 by the name of ‘O’Kids’. It received good response and well accepted in major stores across the country. In 2004, the company started manufacturing t-shirts under ‘OKS Tee Factory’; and in 2006, it began manufacturing shirts under ‘OKS Boys’.
Brand USP: The brand offers shirts, jackets, kurta under OKS Boys; and pants, shorts and capri under OKS Junior. With its product range, the brand has set a yardstick for other competitors to recognise and satisfy the need of much neglected segment of kidswear.
Target customers: The target customers are boys between the the age group of 1and16 years. No. of Indian cities currently present in: It has presence pan India.
Targeted cities in the next couple of years: The brand aims to tap the markets in tier – II and – III cities.
Growth percentage (CAGR of last three years): 46.23 %