Established in 1985, Ocean is a leading kidswear brand offering ready-made garments for children. Today, the brand has achieved a global benchmark in manufacturing premium quality garments for boys. The brand has innovated the concept of designing fashion and given new parameter to the lifestyle of children.
Brand USP: Ocean is one of the largest manufacturers of high quality premium kidswear and offers basic shorts, cargo shorts, cotton-denim shorts, capri, full pants, etc. From source planning of fabric buying, quality control, supervision and maintenance of quality standard at final stages of the manufacturing process are carried out under one roof at Ocean International.
Target customers: The brand manufactures garments for boys between the age group of 4-14 years. It targets middle and upper class parents in the economic strata.
No. of Indian cities currently present in: The brand has presence in over 400 cities across the country.
Total no. of MBOs: 800+
No. of MBOs added in 2014: 15
Presence in Large Format Stores: Pothys, The Chennai Silks, RMKV, etc.
New territories or regions added: The brand has recently added the markets of Rajasthan and Madhya Pradesh.
Targeted cities in the next couple of years: The brand has plans to increase its presence in tier – II cities.
Growth percentage (CAGR of last 3 years): 10%
Franchise requirement: Ocean is looking for franchisees in Mumbai (Maharashtra).
Must Read
