Established in 2002 by Navy Blue Clothing Company, NBA is one of the leading brands in t-shirts. The company has always made an attempt to make the brand stand-out in the crowd. They have constantly been rediscovering and recreating its product offerings. Furthermore, the brand envisions to become a strong knitwear brand in the menswear category in India.
Brand USP: NBA offers high-quality and innovative t-shirts for men in collar and round neck. Collar t-shirts comprises 50 percent of the product range and the rest are round-neck t-shirts among others.
Target customers: The brand targets fashion conscious men who are between the age group of 22 and 45 years.
No. of Indian cities currently present in: They are present in prominent cities like Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh, Punjab, Haryana, Uttranchal and Delhi.
Total no. of MBOs: 650
No. of MBOs added in 2014: 100
New territories or regions added: West Bengal, Andhra Pradesh, Chennai, Tamil Nadu, including Pondicherry (Tamil Nadu) and Vijaywada (Andhra Pradesh)
Future plans: In an attempt to further diversify the product offering, the brand is planning to launch loungewear. According to the company, the men’s loungewear category is growing and the brand wants to tap this booming category.
Targeted cities in the next couple of years: NBA has plans to enter Karnataka in the next season.
Growth percentage (CAGR of last three years): 25%