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Lord Walker

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Launched in December 2014 by , Lord Walker is a premium socks range for the sophisticated Indian men. It offers supreme quality, comfort and design. has over two decades of experience in associating with global brands like , , , etc., as original equipment manufacturer (OEM) partner.

Brand USP: Lord Walker premium socks have been especially created for discerning Indian men. Made with 100 percent cotton, they are available in five categories – business, casual, party, sports and junior.

Target customers: The brand is targeted at men in top-10 metropolitan cities who are global and fashion conscious. The consumers are definitely up-market and brand conscious.

Total no. of EBOs: 1

Total no. of MBOs: 37

No. of EBOs added in 2014: 1
No. of MBOs added in 2014: 37

Total no. of flagship stores: 1

No. of flagship stores added in 2014: 1

New territories or regions added: Pune (Maharashtra)

Presence in online retail: According to the test launch in Pune, the brand has been successful and received good response from people. Now, there are plans to roll-out the brand nationally on both, online and offline stores.

Future plans: As per their marketing strategy, the brand plans to cover the top five metro markets in the beginning. It will cover large format stores, multi-brand outlets, footwear stores, etc. as part of their expansion plans.

Targeted cities in the next couple of years: The brand aims to target Mumbai, Delhi, Chennai, Bengaluru, Kolkata, Pune, Hyderabad and other major towns in the country.