Launched in December 2014 by Virat Industries, Lord Walker is a premium socks range for the sophisticated Indian men. It offers supreme quality, comfort and design. Virat Industries has over two decades of experience in associating with global brands like Ted Baker, John Louis, Migros, etc., as original equipment manufacturer (OEM) partner.
Brand USP: Lord Walker premium socks have been especially created for discerning Indian men. Made with 100 percent cotton, they are available in five categories – business, casual, party, sports and junior.
Target customers: The brand is targeted at men in top-10 metropolitan cities who are global and fashion conscious. The consumers are definitely up-market and brand conscious.
Total no. of EBOs: 1
Total no. of MBOs: 37
No. of EBOs added in 2014: 1
No. of MBOs added in 2014: 37
Total no. of flagship stores: 1
No. of flagship stores added in 2014: 1
New territories or regions added: Pune (Maharashtra)
Presence in online retail: According to the test launch in Pune, the brand has been successful and received good response from people. Now, there are plans to roll-out the brand nationally on both, online and offline stores.
Future plans: As per their marketing strategy, the brand plans to cover the top five metro markets in the beginning. It will cover large format stores, multi-brand outlets, footwear stores, etc. as part of their expansion plans.
Targeted cities in the next couple of years: The brand aims to target Mumbai, Delhi, Chennai, Bengaluru, Kolkata, Pune, Hyderabad and other major towns in the country.
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