Launched in 2011 by SAA Apparel, Juscubs has been dressing-up children. It is a fashionable clothing and accessory brand created to celebrate kids being kids. The brand is constantly innovating to develop and deliver a unique array of products and services. It is committed to be the most respected specialty retail brand in kids category.
Brand USP: At Juscubs, the customers are at the core of its business. The brand exceedes its expectations for quality and service by offering competitive price range.
Target customers: Juscubs targets young and quality conscious mothers and kids. It offers various product range for boys and girls under–new borns (0-9 months), infants (6-24 months), toddlers (2-6 years) and essentials (12 months -14 years).
Total no. of MBOs: 123
No. of MBOs added in 2014: 60
New territories or regions added: The kidswear brand ventured into Haryana, Punjab, Himachal Pradesh and Jammu and Kashmir.
Presence in online retail: The brand is also retailed through e-commerce portals such as Snapdeal, Amazon and Flipkart.
Future plans: It is seeking future expansion in territories like Delhi, Andhra Pradesh, Telangana, Madhya Pradesh and rest of Maharashtra.
Targeted cities in the next couple of years: The brand’s focus cities are Nagpur, Delhi, Vizag, Hyderabad, Goa, Mangalore, Raipur, Kolkatta, Indore, Mumbai and Ahmedabad.
Growth percentage (CAGR of last 3 years): 42%
Brand turnover (estimated for CY2014): Rs 1.25 crore
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