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Indian Terrain

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Indian Terrain is a brand that retails premium workwear and business casual clothing for men in India. The 15-year-old brand was established in September 2000. Originally manufacturing only shirts and trousers, Indian Terrain today is known for t-shirts, shorts, sportcoats and winterwear. Through multi-channel retail, the brand has a widespread presence throughout the country.
Brand USP: The USP of the brand lies in quality of apparel and tailored fits that cater to the different preferences of customers, innovative finishes and laundry.
Core Product Offering: Indian Terrain offers vintage and workwear khaki, check, indigo, and linen shirts. It also has vintage polos, sportcoats and winterwear.
Target consumers: The brand targets mature, sophisticated, upwardly-mobile men between the age group of 30 and 45 years.

No. of Indian cities currently present in:
60+
Total no. of EBOs: 121
Total no. of MBOs: 850+
No. of EBOs added in 2014: 30
No of MBOs added in 2014: 100 (approx)
Total no. of flagship store(s): 5
Presence in Large Format Stores: The brand is present in Lifestyle, Shoppers Stop, Central, Globus, and Westside.
No. of flagship store(s) added in 2014: 2 (Connaught Place (Delhi) and Banjara Hills (Hyderabad)
New territory or region added: New stores are opened in Delhi, Vizag, Goa, Nagercoil, Cochin, Kurnool, Erode, and Karnal amongst others.
Presence in online retail and multi-channel expansion plans: Indian Terrain retails online through Myntra, Jabong, Flipkart and Snapdeal. and brand’s own shop website. The brand will continue to expand to new locations across channels.
Future plans: As the brand is already present nationwide, the focus will be on strengthening the foothold in key markets. Indian Terrain has new product offerings each season, aside from core products that are consistently part of the collection.
The targeted towns or cities in the next couple of years: Delhi, Chandigarh, Ludhiana, Jalandhar, Meerut, Rohtak, Hissar, and Kolkata, Vellore, Nellore, Khamam and Cochin
Growth percentage(CAGR last 3 years): 25%

Brand turnover(estimated for CY2014):
Rs 290- Rs 300 crore

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