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Horizon

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launched the menswear brand, in 2004. Known for producing casual shirts and semi-casual shirts, it makes 12,000-15,000 pieces of shirts in a month.

Brand USP: The shirts by Horizon offer unmatched fit and feel. The brand uses the best fabrics and trims sourced from reputed mills in India. The USP of the brand lies in providing the satisfaction which a customer seeks when buying from a known brand.

Target customers: Horizon is present in all the major geographic locations pan India, and caters to men having varied taste and choices.

No. of Indian cities currently present in: The brand has presence in 10 states in India.

Total no. of EBOs: 1

Total no. of MBOs: 500

No. of MBOs added in 2014: 30

Presence in online retail: The brand does not have an online presence. According to the brand, customers who want to touch and feel the products before buying them do not buy garments online. Therefore, the brand do not feel the need to sell its products through e-commerce portals.