Established in 1992 by K. P. Art Fashion, Cream Class was launched with an aim to bring more styles and innovation in men’s formal shirts. Today, the brand offers both cotton-polyester and 100 percent cotton formal shirts. Apart from this, it also makes semi-casual shirts. Cream Class shirts come in both regular and urban fits at affordable price range.
Brand USP: Cream Class accentuates formal shirts for executives that offer sensuality and fashion forward style. The brand takes pride in designing for today’s youth who are looking for international fashion but re-worked according to Indian taste. The collection includes formal and semi-casual shirts in checks, stripes, plains and dobby; and linen shirts.
Target customers: Brand’s target consumers are office goers, executives and the youth.
No. of Indian cities currently present in: Cream Class has pan India presence, and limited presence in Middle East and Sri Lanka.
Total no. of MBOs: 1,000
No. of MBOs added in 2014: 80
Future plans: Besides consolidation their position in India, the brand has plans to strengthen their position in the international market through product portfolio.
Growth percentage (CAGR of last three years): 20%