Celio is a leading menswear brand from Europe having dominant presence in France, Spain, Italy and 65 other countries. Celio was launched in India five years ago and today it has 40 standalone company stores and over 130 shop-in-shops in major Large Format Stores.
Brand USP: Celio stands for style which is contemporary yet under stated. The collection reflects the European roots with an effortless style for men in polos, t-shirts, shirts, winterwear, denim, chinos, accessories, etc.
Target customers: The brand targets urban men between 22-35 years of age group. Celio customers are aware of fashion and have an individual style statement of their own.
No. of Indian cities currently present in: Celio is present in 15 cities across the country through exclusive brand outlets and in 38 locations via shop-in-shops format.
Total no. of EBOs: 40
Total no. of MBOs: 130
No. of EBOs added in 2014: 5
No. of MBOs added in 2014: 30
Presence in Large Format Stores: Shoppers Stop, Lifestyle, Pantaloons and Central
Future plans: The brand has plans to open 15 standalone stores in 2015. It will be a combination of company-owned and franchise-owned stores. Also, their expansion through multi-brand outlets and shop-in-shops formats will continue at a strong pace.
Targeted cities in the next couple of years: The brand is looking for further expansion in key markets of East India, Lucknow (Uttar Pradesh) , Kolkata (West Bengal), Delhi and NCR, Kerala, Andhra Pradesh and Gujarat.
Growth percentage (CAGR of last 3 years): 40%
Franchise requirement: The brand is looking for franchisees in North-east, South, Lucknow (Uttar Pradesh), Kolkata (West Bengal), Delhi and NCR, Kerala and Gujarat. The interested franchisee should have an area of around 1,000-1,500 sq.ft. or is willing to invest Rs 3,500 – Rs 4,000 per sq.ft. and investment in stock.