One of India’s leading ethnicwear brand, Neeru’s is planning to expand its business via franchise route under its brand. Avnish Kumar, Director, Neeru’s Group said that, “We target to open over 50 franchisees in next three years with an ambition to reach out to tier-IIand metro cities in India.”
Franchisees will be able to sell Neeru’s and its sub brands’ products under its expansion plan. The minimum area required is 1,500 sq.ft. for Neeru’s and 500 sq.ft. for its sub brands with initial investment of Rs 45 lakh approx.
Avnish Kumar, Director, Neeru’s Group said, “Currently Neeru’s has three franchises, first in Bangalore and other two in Nellore and Mancherial. We also looking forward to expand Neeru’s in tier-II cities which has a potential for growth. We have made investments in technology and supply chain network.”
Neeru’s Group is a leading retailer of India in ethnicwear segment. It has over 2.5 lakh sq.ft. of retail space, serving their customers in 14 cities across the country. The brand marked the international presence with its first store in Dubai.