Max one of the leading fashion value brand announces the launch of its Spring 2015 collection. The latest collection boasts of a sensuous combination of exotic colours, prints and flattering silhouettes which are as fresh as the aura of spring. Complimenting every aspect of a fashionista’s dynamic lifestyle, the latest collection features the season’s hottest trends across clothing, accessories and footwear.
Watercolour motifs, floral and experimental prints, and geometric patterns against vibrant tones add a refreshing spin to women’s western and ethnic wear. Men’s wear gets a burst of energy with indigos, denims, tropical and graphic prints in bright washes and fabrics.
The highlight of the Max brand campaign this season is the consumer trend of sharing moments with family and friends on various social media channels. Picking up this trend, the brand campaign for Spring Summer ’15 is ‘Today’s For Sharing’ that promotes the culture of sharing with the all-new Spring collection from Max.
Women’s Wear: The spring fashion for women this season is all about water-colour motifs, floral and experimental prints against vibrant tones adding a refreshing spin to women’s western and ethnic wear. The woman who is always on-the-go can complete the look with fluted skirt and shrug created with both style and practicality in mind. For unbeatable comfort throughout the day slip into a Jumpsuit or a dress or to create the electrifying look wear a wrap-skirt and crop top from ikat in floral prints and bright hues.
While the ‘Urban Nomad’ range features fit and flare silhouettes in free-spirited bohemian prints, the ‘Tropical Paradise’ celebrates Spring with vibrant hues, animal prints and foliage patterns. The Tavisha Spring collection consists of prints, patterns inspired by Turkish, Mughal and Egyptian art, reflecting the royal style of that era. Keeping the kurta range contemporary and fun the collection is designed in quirky truck art prints and is inspired by traditional leather puppetry.
Men’s Wear: The men’s casual wear gets a burst of energy with indigos, denims, tropical and graphic prints. The casual wear collection delivers a cool style in Indigo washes and city-inspired graphic tees along with tie-and-dye techniques, nautical-prints and textile-patterned henley tees.
For that sharp corporate look, the formal collection showcases modern and elegant fits in classic colors and fabrics. Shirts come in a range of blues, lavender and lilac, and basic pastel shades available in both classic and slim fits. These are complemented by trousers in shades of brown, indigo and grey with waist-band detailing and structured designs.
Kid’s Wear: Max brings a huge range of playful and peppy collection for kids. The collection highlights fun pastels, nautical prints and comfy fabrics. For boys the collection is inspired from sailor theme and jungle prints in vibrant colours to add a funky twist to basic tees and shorts in soft fabrics. Girls get to pamper themselves with an extensive range of dresses in peppy daisy prints and floral graphics.
Max has over 110 stores across 45 cities including Bangalore, Mumbai, Kalyan, Delhi, Chennai, Kolkata, Hyderabad, Vijaywada, Pune, Noida, Gurgaon, Cochin, Thane, Ghaziabad, Bhubaneswar, Nagpur, Trichy, Dehradun, Coimbatore, Jabalpur, Jalgaon, Amritsar, Bhopal, Baroda, Siliguri, Indore, Raipur, Ahmedabad, Vishakhapatnam, Agra, Lucknow, Calicut, Durgapur, Mangalore, Trivandrum, Hubli, Mysore, Allahabad, Varanasi, Bareilly, Ranchi and Kannur. The brand plans to have a network of 120 stores by the end of the financial year.