Men’s lifestyle brand Grasim has come up with ‘Marsala’ – pantone colour of the year with its latest range of jackets and fabrics that caters to fashion forward men wanting to make a definitive style statement. Apt for social gatherings, an evening out or a club visit; the marsala-inspired collection comes in naturally robust and earthy colour, soft and smooth fabric that exudes a unique kind of sophistication and masculinity. The fabric is priced at Rs 461 per meter and Jacket at Rs 4,995.
The brand Grasim is owned by Grasim Industries Limited, a part of the Aditya Birla Group. Apart from being one of the dominant players in India’s ready-to-stitch over the counter fabric industry, the brand as well has a strong pan-India presence in the ready-to-wear category as it is widely sold across varied retail channels. In addition to nationwide distribution through 150 dealers and 10,000 multi-brand outlets, Grasim as well operates 120 premium stores.