Entrepreneur duo uses Food Truck innovation to promote gourmet popsicles

Entrepreneur duo uses Food Truck innovation to promote gourmet popsicles

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The Food Truck innovation comes to India with the launch of on Wheels,which is presenting the concept of hand-crafted gourmet paletaz (popsicles in Mexican) in India. Available in multiple variants, fruit flavoured paletaz are made from 100 percent natural fruits and contain no added artificial colours. Price points range between Rs 100 and Rs 200 apiece.

The first-of-its kind retail innovation is currently based in Gurgaon. A brainchild of food entrepreneurs and , Furgurpop on Wheels will also offer a rolling menu comprising burgers, sandwiches and wraps in addition to popsicles, with deliveries limited to Delhi-NCR for now. Minimum order size for delivery in Gurgaon would be Rs 2000 and Rs 3000 for a few select locations in Delhi.

The duo is extensively marketing the concept on social media, including on Facebook and Twitter, and plans to extend the format to other locations across India.