The largest high-street fashion retailer from the Middle East, Splash has launched its second store in Mumbai at Infiniti Mall, Malad. This is the 15th Splash store in India. In India, Splash is present across Bangalore, Chennai, Chandigarh, Delhi, Hyderabad, Kochi, Mangalore, Mumbai, Pune and Thane. The brand is known for its trendy clothing and accessories collection inspired by the latest international fashion trends.
Sharing retail expansion plans, Kalyan Kumar, COO, Splash, India said, “We are going to open five more stores in India in the next four months. We are going strong and wish to double our retail outlets in the next two years. Splash has 200 stores and 50 brand stores globally which are present in 14 countries.”
On the product portfolio available at Splash, Kumar shared that “Splash has collections like Youth, Basics, DNM (Denims), Smart (Career/Work wear), Vintage forever etc. Internationally we also cater to active wear, innerwear and plus size clothing, which we are soon to start in India as well.” He added that, “The brand is committed to bring its customers access to the latest and the best of fashion trends from across the globe right in their vicinity. With the opening of this new store, we are delighted to present the style-conscious and trend-savvy shoppers in Mumbai yet another destination to shop their beloved brand from.”
The new Splash store in Infiniti Mall has an expanse of 8,000 sq.ft. and resonates with the brand’s design philosophy of merging fashion and creativity while providing an engaging shopping experience. The store design embraces an all-white concept that fosters a sense of fluidity and seamlessness, allowing ease of browsing for the discerning customer from one mood or occasion ensemble to the other.
Bollywood actor and brand ambassador of Splash, Esha Gupta was present on the occasion. She said, “I love the look and feel of this new store. Splash is a brand that has always been at the forefront of fashion, adored for their vibrant attitude, affordability and stylish clothing pieces. As a fashionista who likes to continuously dress in the latest trends, I find collections are quite reflective of my fashion sensibilities – sophisticated, fashionable with an underlined youthful energy. ”