Zohraa a brand known for suit, saree, kurti, anarkali and much more has taken a step further by adding designer jewellery online. Vibhor Tikiya, Director, Zohraa, says “We were already doing designer jewellery and then Voylla happened. They have a large product portfolio in this category and we believe that they will add a separate dimension for us helping us grow both in terms of the number of visitors and product offerings.”The product portfolio would include beads, earrings, necklaces, payals, bangles, bracelets among other jewellery items. The imitation jewellery segment has been growing rapidly especially on the online space. Pramod Rathi, Head of supply chain, concurs “They are not as expensive as ordinary jewellery and yet the style quotient is probably beyond that of gold and diamonds. They may still not be the accessory of choice for the older generation but the younger ones have taken to it. Online sellers have begun to access this growing demand. With the growing tendency of youngsters away from expensive stones and a mindset to wear something new every day, one can only expect the demand to grow.”
Voylla is no stranger to women’s jewellery. It is one of the largest e-tailers of imitation jewellery in the country. Zohraa’s expertise lies in women’s apparel, occasion wear and accessories. The arrival of Voylla products on the website enhances the product portfolio on Zohraa providing an opportunity to the customers of both sites to share their experiences with each other.