Sin has recently joined hands with VH1 as a Stylising partner. What was worth watching at this event was15ft. tall denim installation from Sin making its mark at Supersonic. Made with special anti-microbial finish, this denim structure represents the Forever- On collection of Sin denims launched recently by the brand.
Made from 35 meters of fabric, this denim has been stitched, given a special vintage rugged wash and treated with a special nano silver antimicrobial finish. Conceptualized for the Use More, Wash Less culture, youth driven insight, the Sin Forever- On denim can be form for longer periods and stays fresh even after 25 repeated wears.