Amira Pure Foods Private Limited, the Indian subsidiary of Amira Nature Foods Ltd., has further expanded its retail presence in the e-commerce channel with a tie-up with onekirana.com, an online grocery retailer focused towards the Delhi-NCR region.
Amira Group, one of the largest exporters of Basmati rice from India, has been strengthening its online retail presence of late. The company had recently announced a similar deal with Snapdeal.com, becoming the first rice brand to be available online at a pan-India level.
Under the new partnership, Amira’s premium Basmati range will be available on onekirana.com. Speaking about the partnership, Karana A Chanana, Chairman and CEO, Amira Group said, “Online retailing has become one of the important sales channels for consumer brands these days and this partnership marks Amira’s further expansion into the online segment.”
Megha Singh, Director-Sales, Onekirana.com said, “This association with Amira, a globally recognized leader in the Premium Basmati segment, is an important addition to our fast expanding business. ”
Amira will be offering its wide range of Basmati rice products on Onekirana.com. The range includes Amira Extra Long Grain Basmati Rice, Amira Traditional Basmati Rice, Amira Guru Extra Long Grain Basmati Rice, Amira Goodlength Everyday Basmati Rice and Amira Goodlength Day To Day Basmati Rice
In India, Amira also retails through brick-n-mortar formats, including Wal-Mart Best Price, Metro Cash & Carry, Reliance Cash & Carry, Reliance Fresh, Bookers, Spencer’s, Big Bazaar, Easy Day, More Hyper, Needs, D’mart, Auchan and Tesco Star Bazaar.