Amira continues push into e-retail, ties up with

Amira continues push into e-retail, ties up with


Amira Pure Foods Private Limited, the Indian subsidiary of Ltd., has further expanded its retail presence in the e-commerce channel with a tie-up with, an online grocery retailer focused towards the Delhi-NCR region.

, one of the largest exporters of Basmati rice from India, has been strengthening its online retail presence of late. The company had recently announced a similar deal with, becoming the first rice brand to be available online at a pan-India level.

Under the new partnership, Amira’s premium Basmati range will be available on Speaking about the partnership, Karana A Chanana, Chairman and CEO, Amira Group said, “Online retailing has become one of the important sales channels for consumer brands these days and this partnership marks Amira’s further expansion into the online segment.”

Megha Singh, Director-Sales, said, “This association with Amira, a globally recognized leader in the Premium Basmati segment, is an important addition to our fast expanding business. ”

Amira will be offering its wide range of Basmati rice products on The range includes Amira Extra Long Grain Basmati Rice, Amira Traditional Basmati Rice, Amira Guru Extra Long Grain Basmati Rice, Amira Goodlength Everyday Basmati Rice and Amira Goodlength Day To Day Basmati Rice

In India, Amira also retails through brick-n-mortar formats, including Wal-Mart Best Price, , Reliance Cash & Carry, Reliance Fresh, Bookers, Spencer’s, , Easy Day, More Hyper, Needs, D’mart, Auchan and .