Home Progressive Grocer Dabur rides on Anil Kapoor’s apparent agelessness to plug Ratnaprakash

Dabur rides on Anil Kapoor’s apparent agelessness to plug Ratnaprakash

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, India’s leading company, today announced the signing of Bollywood actor as the new brand ambassador for its latest offering Dabur Ratnaprash. A new TVC featuring the actor with the tagline: ‘Feel the Power of Youth’ has also been unveiled.

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Enriched with the power of potent natural ingredients like Moti, Kesar, Musali, Brahmi and Amla, Dabur Ratnaprash is targetted at adults desiring to rebuild strength, stamina, vigour, vitality and energy.

Dabur Ratnaprash is available in two sizes: 450g (for Rs 285) and 900g (for Rs 550).

“This marks a first for Dabur and for the healthcare industry in India. Consumers have always sworn by the health benefits of Dabur Chyawanprash and we are now offering the same immunity and health benefits of Dabur Chyawanprash while enriching it with precious ingredients like Moti, Kesar, Musali, amla and Brahmi to give you all-day-long energy and vigour,” Dabur India Ltd Category Head-Health Supplements said.