Richa Maheshwari and Lala Textiles from Pakistan have launched the “Anical 2015” on 20th December.
The Anical (an animal welfare calendar), is to reach and speak out animal rights and welfare, and the entire approach is powered by Fashion. With Anical we want to bring to fore a fashionable twist to the sorry state of affairs in the lives of our four legged, furry, feathered friends who more than us humans offer way more than their whole lives. We want to contribute in any and every possible way to give back to the world by making a difference where many fail to. Supported by animal loving, generous and compassionate souls we strive to bring smiles to faces that surely deserve all the happiness in the world.
Pervez Lala from Lala Prints said, “Service above self, and compassion beyond boundaries, that’s the motto of our co., Lala. We support ethical fashion and condemn any injustice to the ecology in name of fashion. Lala believes in sustainable fashion and hence we are here not just to talk to peace but to celebrate sustainability and thereby bringing together the fashion fraternity from both the countries together to support the cause.”
Speaking at an event held in the capital on the occasion of the launch, Richa Maheshwari, Fashion Photographer said, “We have been doing calendars since two years and I always stress on themes with which I could convey a message and not just leave it as a piece of fashion photography. I visit SPCA Noida and am always taken aback by the grueling state in which animals are brought there but thanks to the miraculous dedicated team, they have been recovering well. I was moved by their dedication and planned to do my bit by creating awareness through Anical, encouraging people to join hands in the effort to eradicate animal suffering. I believe to start with, even if I can stir people in my immediate circle against animal cruelty, my crusade against animal injustice shall begin and later I would like to reach out to the masses. It is a long battle where a lot needs to be changed and I am happy to plunge into it. My slogan is “Would it hurt you to care? it hurts them when you do not.” I believe that an act of compassion and generosity towards these animals won’t hurt us. They can’t voice their pain but we have the heart to perceive their suffering and a mind to bring an end to it. Let us utilise our superiority on a positive front with an act of compassion rather than being hard hearted and cruel.”