Van Heusen, in association with TRENDIN, the official online store, has created a special ‘Stellar Collection’ which was launched at GOSF ’14 organised by Google.
Stellar is a collection that highlights dresses designed for celebrating the spirit of the festive and holiday season. The collection features five exclusive dresses specifically designed for someone who wants to feel like a star. The focus of this collection is on silhouettes and fits which drapes perfectly to give an elegant and sophisticated look with minimal embellishments.
Vinay Bhopatkar, COO, Van Heusen said, “We at Van Heusen always look for new and innovative ways to connect with our consumers. Our TG is far more digitally engaged and we are investing significantly on this medium to engage with them. GOSF is one such opportunity for us to be seen on this platform. This digital only launch reinforces Van Heusen’s commitment to the online medium.”
According to Shivanandan Pare, Head of E-commerce, Madura Fashion & Lifestyle, the Stellar collection, which has been designed keeping GOSF is mind, is going to be exclusively available at TRENDIN.com which is the brands official online store. “Customers need to connect with the brand like they are connecting with a friend and our goal is to create such opportunities through this medium,” he added.
The collection starts from Rs 2,995 onwards with a special discount only for GOSF.