E Bay–the America based e-commerce giant, which has also got notable success in the ever-growing e-commerce market of India has divulged that m-commerce is the next big thing that they are focusing on.
In an exclusive conversation with Images Retail, Girish Huria, Head – Corporate Communications, eBay India, said, “eBay India is a big believer in the exponential potential of Mobile Commerce and we believe that the next 100 million mobile users will probably have their first internet experience through their mobile device. We have launched a suite of solutions for the variety of mobile devices – iPad, iPhone, Windows and the Android, allowing users to shop conveniently from their mobile device.”
According to Huria, eBay India recieves almost 43 per cent of its traffic through m-commerce and expects this number to increase significantly in the near future.
Speaking on seller base he informs that eBay India is home to over 50,000 merchants, providing merchants of all sizes a level-playing field to sell their products to a global customer base of 152 million.
In addition, Huria also shares that eBay has tied-up with the Odisha State Cooperative Handicraft Corporation and Craftroots.org in Gujarat as the strategy to provide a perfect platform to local merchants and artisans to connect with their global customers.
Giving his opinion on, open market place business model and how it is better than inventory model in India. Huria, said, ” That an online marketplace provides a great platform for merchants of to sell their products economically and conveniently. From an export perspective, an online marketplace breaks the geographical barriers for these traders by allowing them to transact with customers across the globe, which they would find difficult to attain otherwise. On eBay India, 15,000 sellers export a variety of products to consumers in 201 countries. Another critical advantage offered by online marketplaces is the opportunity to compete with big players on a level playing field. In the offline world, small merchants often find it difficult to break through the dominance of large retailers.”
E Bay has a global customer base of over 152 million shoppers, apart from a huge domestic customer base from over 4,500 cities, towns and villages in India.