Contact lens major, Bausch & Lomb has entered India’s booming aesthetic market with the launch of the leading US brands like Thermage and Fraxel. Bausch & Lomb intends to cater to India’s HNI’s (high net worth individual) segment who are looking and demanding for world-class aesthetic treatments. It will come up with wide range of invasive and non-invasive aesthetic treatments for anti-ageing, skin tightening, body-contouring and skin enhancement. Other brands like Liposonix, Vaserlipo, Vasershape and Isolaz will be launched at market appropriate time. These brands are targeted at top Indian cosmetologists including dermatologists and leading chains of skin care clinics who will further offer the treatment to the end-consumer.