Leading global work wear maker Williamson-Dickie Mfg. Co. has signed an exclusive licensing agreement with ID Overseas Private Limited, authorizing the use of the company’s flagship Dickies brand portfolio in the design, manufacturing, marketing and sale of licensed products in India, Pakistan, Nepal and Sri Lanka.
The initial licensing agreement is for ten years and allows the work-wear company to more effectively serve customers with a comprehensive, efficient business solution for all possible uniform and work-wear needs.
“Throughout more than nine decades in business, Williamson-Dickie Mfg. Co. has maintained a commitment to providing top quality work-wear and accessories at an unmatched value. We’re proud to meet the needs of workers worldwide with a full suite of apparel solutions,” said Philip Williamson, Chairman & CEO, Williamson-Dickie.“Adding this licensing agreement with ID Overseas is another example of our targeted, smart growth strategy for the global business.
” Products and services available to customers in the region will encompass the breadth of Dickies brand offerings, including but not limited to: Dickies, Dickies FR (flame-resistant protective clothing), and Dickies footwear. The new licensing agreement allows for a concentrated focus on business growth in the region and provides enhanced distribution network support.
“After an extensive search, we are very pleased to have signed ID Overseas Private Ltd. to license the Dickies brand in India,” said Michael Penn, Senior Vice President of International Sales, Worldwide Licensing and Marketing, Williamson-Dickie. “This agreement provides Williamson-Dickie and ID Overseas the unique opportunity to position Dickies as a national work-wear brand with a centralized solution for the highest level of quality, value, and service.”
“The economy in India is growing exponentially across a number of industries, Work-wear and Uniforms in the Indian market is unorganized and fragmented in comparison to the international markets. The Indian lifestyle and street wear clothing has grown to a new dimension from an individual tailoring model two-three decades ago. Now it’s the turn for ready to wear uniforms with world class quality, value and performance. This is the ideal time for a globally respected brand to offer a full suite of work-wear & safety performance wear solutions for all customers in India.” says Ravi Karthikeya, CEO and Director, ID Overseas Private Ltd.
The company will be headquartered in Bangalore, Karnataka. Production and distribution expected to commence in January’2015.