Burger King opened doors of India’s first Burger King Restaurant in Delhi. The inaugural outlet is situated in Select Citywalk, Saket, Delhi and marks the commencement of a minutely deliberated strategy to build BURGER KING as a committed brand that will create and innovate for the discerning Indian consumer’s palate. This event marks not only its debut in India, but also a milestone for the BURGER KING brand, which is now operating in its 100th country.
Burger King Worldwide, Inc. and Everstone Group, a leading private equity and real estate firm in India and South East Asia, established a joint venture in 2013 to develop the BURGER KING brand in India.
Commenting on the first milestone of this partnership, Jaspal Sabharwal, Partner, Everstone Capital, said: “We are extremely pleased to launch this iconic brand in one of the largest and most dynamic consumer markets in the world. We have managed to successfully combine the BURGER KING brand philosophy of exceptional taste, fresh ingredients and good value with Indian flavours and locally sourced produce. The response has been overwhelming and we look forward to delivering exceptional food and an extraordinary guest experience as we continue to open outlets across the country.”
Talking about the launch ,Arjun Sharma of Select CITYWALK said: ‘Tenant mix of any mall is primary reason of success or failure. And the customer has to be kept in center of all decision making while choosing a brand for the mall. Whatever little bit research we manage to do, indicated that Burger king is a definitely a customer preference as against other QSRs options available. Our research has been proved right by the overwhelming response received on the opening of First Burger King – Home of the Whopper at Select CITYWALK. We are extremely thankful to the customers for their patient waiting in queues to have their first BK burger at Select CITYWALK.”
Echoing the sentiment, Rajeev Varman, CEO, BURGER KING® India said, “We are humbled by the response of our customers and thank them for their love for BURGER KING and the iconic WHOPPER. Our focus is always the consumer and all our efforts are directed at product development and innovations to satisfy customers in our restaurants.”
Burger King served more than 5,000 customers on the first day at their debut restaurant at Select CItywalk, Saket, Delhi and sold more than 2,500 whoppers in the single day.
“We are overwhelmed by the response of our customers and we thank them for their patience and for their love for BURGER KING and WHOPPER” adds, Varman.
The BURGER KING India menu offers a wide variety of vegetarian & non-vegetarian burgers with quality ingredients across various price-points and is designed to help consumers find options to suit their needs whether it’s taste or price point or occasions.
BURGER KING has created a special upgrade option for Indian customers which is easy to understand and buy. One can upgrade any burger at a Burger King restaurant to a combo including a beverage and fries for an additional Rs 50 only.
India is the ground for many pioneering innovations for BURGER KING. The first market to launch an extensive range of vegetarian and non-vegetarian options alike giving consumers a host of preferences to choose from. While the menu has international classics like the iconic WHOPPER and the Original Royale, BURGER KING has spared no effort in understanding Indian consumers and giving them what they love. The WHOPPER is thus available in three options – veg, chicken and mutton.
But, the real difference will come for the large cheese consuming audience with a newly created platform for India called the Melt series, with molten cheese infused recipes in various options across veg and non-veg burgers and sides. Vegetarian consumers will be spoilt for choice between crispy, spicy, vegetable, paneer, cheese, bean, long or big burgers and sides including innovative fries and desserts.
The brand in India will continue to stand for quality, freshness, flame-grilled style of cooking, satisfactory portion sizes and above all, great taste.