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Pookaari Launches E-tail for Fashion Accessories Shoppers

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The startup platform www.Pookaari.com aims to work with different designers from all over India, curate and showcase their fashion accessories from classic to edgy

Pookaari.com has announced the launch of a dedicated e-tailing platform to showcase the hi-end fashion accessories designer’s exclusive new collections.

Blogging and other forms of social media are highlighting the emergence of new designers and their creations, but where does the shoppers go and shop for their favorite accessories? Since many of them do not have a dedicated fashion accessories store, it becomes increasingly challenging for shoppers to buy them. Pookaari.com is designed to solve this very challenge, style shoppers can now binge on fresh stock of fashion accessories from renowned designers and shop at ease from home.

ShriVyshnavi Annush said, "As a fashion accessories shopper, I realized that there is a dearth of access to curated handpicked, exclusive fashion accessories available all in one place in most cities. Pookaari.com was born, when this was strongly echoed by many of my friends in my business and social network who were ardent accessories shoppers."

The distinctive feature of Pookaari.com is that, every week shoppers will discover fresh fashion accessories from different designers. Most products are exclusively sold at Pookaari.com and it is rare to find the collections elsewhere. If a shopper misses out on a particular designer’s collections during the week of display, chances are that they will not find the same product in Pookaari and in all probability anywhere else.

"In fact, most multi designer stores today only display about 20 to 30 percent accessories as part of their inventory with a primary focus on clothes. The opportunity to fill this e-tailing gap was in waiting, especially for a broad array of style accessories from classic to edgy that brings freshness every week from different hi-end fashion accessories designers", adds Shri Vyshnavi Annush.

Currently Raya and Malleka are the two well know accessories designers have signed up with Pookaari.com. Raya and Malleka are widely sported by Bollywood celebrities. Raya has been worn by Shilpa Shetty, Twinkle Khanna and Katrina Kaif. Malleka’s cuff has been seen on the style diva Sonam Kapoor.

Pookaari.com will features jewellery, bags, scarves/stoles, Ipad sleeves, umbrellas and many more. For jewellery – Raya, Mayabazaar, Bbling, Deepa Sethi, Malleka are listed as of now. Bags – Studio Kassa, Joli, Karieshma Sarnaa. Some of the products are designed by ShriVyshnavi Annush herself like Ipad sleeves.