Home Food Service Kwality Limited poised to scale up business; moving for business transformation

Kwality Limited poised to scale up business; moving for business transformation

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India’s premier dairy foods company has announced the business transformation as the Company pulls out all stops to emerge as the premier player in India’s dairy segment.

The new Business Transformation Team will be headed by Mr. Nawal Sharma and Mr. Ateet Gaur. With its present turnover at Rs 5,000 crore, Kwality Limited is poised for a major transformation vis-à-vis its marketing and the entire product portfolio, which will be expanded to project the Company as a consumer-oriented brand. The mandate of the Business Transformation Team is to propel Kwality Ltd into the numero uno position in the dairy industry by launching the bouquet of value added products in the years to come.

Elaborating on the appointments, Mr Sidhant Gupta, Director Kwality Ltd, said: “As family incomes and aspirations soar in an emerging India, the dairy business is witnessing year-on-year growth in volumes, even as the business gets increasingly competitive. Today, tried-and-tested tactics of previous years are no longer relevant to retain or boost market share. Aware of these challenges, Kwality Ltd. will implement key strategic initiatives through its Business Transformation Team. Accordingly, we are pleased to welcome Nawal Sharma and Ateet Gaur as part of the team. We believe, their technical prowess and product management acumen will augment the arsenal of our Business Transformation Team, driving greater growth and faster market penetration across India in the days ahead.”

’s rich and varied experience spans 23 years, of which 11 were with the Reliance ADA Group as VP & National Head Customer Interface. He brings in unique business transformation skills in managing business, process, organization & execution frameworks. His core competence is in setting up new businesses & building organization valuation besides top line & bottom line.

Commenting on his appointment, Mr Nawal Sharma said “Kwality Ltd being one of the most reputed companies in the dairy sector, I am pleased to be part of its Business Transformation Team. While rising demand, migration of consumers to packed milk and better margins in the value-added segment denote significant growth potential in the business, every percentage point increase in market share needs to be earned in an ultra-competitive domain. The challenges ahead are exciting and I eagerly look forward to working with the Business Transformation Team as we take Kwality Ltd to higher orbits of achievement.”

With more than 20 years’ experience in sales and marketing, Mr Ateet Gaur previously served as Sales Director at the Adidas Group, where his stewardship significantly boosted growth and profitability. In both start-ups and established corporate entities, he has a robust track record of increasing revenue, market share and profitability.

Dwelling on his new role at Kwality Ltd, Mr Ateet Gaur asserted ,“During the past decade, increasing urbanization and the rising urban ethos in rural regions has seen new markets beckon the dairy industry. But market penetration can no longer be taken for granted, since diverse geographies need localized strategies to win market share. Given these challenging conditions, I am delighted to be part of Kwality Ltd’s Business Transformation Team because I believe the brand is all set to make waves in the dairy segment and I look forward to contributing my might in this new growth journey.”

Incorporated in 1992, Kwality Limited is India’s premier dairy foods company and has built leadership positions in branded and value-added markets across the dairy sector. The product range includes milk (bulk pouched and tetra pack), pure ghee, pure cow ghee, Livlite 85% less cholesterol ghee, curd, skimmed milk powder, wake up creamer, chaach, lassi and other dairy products under its umbrella brand ‘Dairy Best’.

With six milk processing units in Uttar Pradesh, Haryana and Rajasthan and a pan-India distribution network, the Company caters to retail customers through ‘Dairy Best’ and supplies products to institutional customers, including leading MNCs and Indian companies. In Dun & Bradstreet Corporate Award 2014, Kwality Limited was selected as the top Indian Company under the ‘Food & Agro processing’ sector.