The culmination of a 10-month partnership program where Pepsi recently showcased its latest global fashion collaboration, ‘The Pulse of New Talent’ collection in partnership with Vogue Italia. In celebration of Vogue Italia’s 50th Anniversary, the two iconic brands have partnered to identify and showcase 10 cutting-edge, emerging design talents from around the world to create a 20-piece fashion collection featuring men’s and women’s clothing and accessories.
Presented in full for the first time during the Vogue Fashion Dubai Experience 2014, “The Pulse of New Talent” collection captures the essence of youthful excitement, energy and self-expression through the fresh lens of 14 distinct personalities culled from six countries representing an exciting, international world-view. The designers included: Masha Reva (Ukraine), Stella Jean (Italy), Suno (USA), Little Shilpa (India), Plore (China), Madiyah Al Sharqi (United Arab Emirates), Au Jour Le Jour (Italy), Miuniku (India), Lulwa Al Amin (Bahrain) and William Okpo (USA).
Kristin Patrick, Senior Vice President and Chief Marketing Officer, PepsiCo Global Beverage Brands, “Pepsi goes beyond refreshment in a can- it is an iconic lifestyle brand known the world over with creativity and culture as a touchstone of our DNA. In keeping with that heritage, we want to reward, honor and showcase creativity in all its forms, as well as the people who make it now. This partnership with Vogue Italia is a perfect opportunity to support a whole new generation of talent.”
The 20-piece collection features inspired and inventive designs – from a visionary visor and imaginative tops and jackets, to youthful swimwear and architecturally inspired outerwear and accessories including bags.
Within a collection rich with talent and creativity, Pepsi identified one in particular – the Ukraine’s Masha Reva – as a designer destined for greatness. To help Reva continue on her design journey, Pepsi will support the development of her brand with a $50,000 investment.
Franca Sozzani, Editor in Chief, Vogue Italia, “as a leader in the fashion industry, we continue our mission to support up and coming designers and are proud to partner with Pepsi to host these talented 10 on a global stage to share their creativity with the world.”