Malabar Gold & Diamonds has introduced smartbuy and custom jewellery services for their online shoppers on Shopmgd.com. Smart Buy allows customers to place orders for manufacturing jewellery online with the added benefit on price. Customers can browse and choose products from its online collection, which includes bridal ornaments as well as everyday jewellery that are currently in stock or out of stock for manufacturing.
Rings, bangles, chains and bracelets may be tailored to the customer’s size specification using the smart buy plus customize option. The approximate price and time of delivery of each manufacturing order is displayed for each product on the website.
When a customer ticks the smart buy option, the exclusive price estimate appears instantly. The brand’s custom jewellery feature allows customers to upload their own jewellery designs or tweak the ones already available on the website. The Malabar Gold & Diamonds online team will assess the requirement and send a price estimate.
In both smart buy and custom jewellery options, the final price may differ slightly due to variations in gold, diamond and stone weight and cost. The revised price will be sent to the customer once the order is ready. After the final payment is made, the customized jewellery will be delivered at the customer’s doorstep.
Malabar’s smart buy and custom jewellery are innovations in the online jewellery e-commerce. Shaji Kakkodi, Head, E-commerce, Malabar gold and diamonds, said, “A woman’s jewellery is her personal treasure. Typically, she browses several products before narrowing down on one that wins her heart. We aim to provide our customers with the freedom to get their favorite jewellery designs made on request, on a convenient e-commerce portal, and at an attractive price point.”