Global brand in cut crystal and fashion jewellery, Swarovski and one of the leading online fashion portals, Jabong has presented Swarovski Create Your Style, virtual application to design customised jewellery.
Create Your Style is a jewellery kit introduced for the contemporary women who can design their own personal jewellery with individual style statement. The special edition of Create Your Style is exclusively available on Jabong.com.
“With the new service, Swarovski Create Your Style we offer the opportunity for women to effortlessly tweak a jewellery piece with Swarovski crystals. And, we felt that Jabong.com given its fashion focus would be the right platform to reach out to the target group with this first-of-its kind concept in India,” shared Vivek Ramabhadran, MD, Swarovski Professional, Swarovski India.
To represent the idea of designing the personal jewellery, an exclusive jewellery designing counter was set up by the fashion and jewellery brand at the event where the guests could select different Swarovski crystals to design their personal jewellery.
Arun Chandra mohan, Founder & CEO, Jabong said “Partnering with Jabong will be a bew chapter in the organised Indian costume jewellery segment. With this unique association, we are bringing the Indian consumers closer to the global aspired fashion and luxury scene.”
The all new Swarovski Create your Style kits are exclusively available on Jabong.com and priced between Rs 1,500 to Rs 6,000.