Yepme.com has roped in superstar Shah Rukh Khan as its brand ambassador. The online portal will introduce the legendary actor who is often touted as the national style icon as its brand ambassador, through an extensive television campaign for its upcoming Autumn Winter collection 2014.
Speaking on the announcement, Sandeep Sharma, Co-founder and COO, Yepme.com said, “This association will definitely help build a strong connect between the brand and his fans across the country. Shah Rukh commands a huge fan following across all age groups in India and abroad and his presence will drastically increase the aspirational value of Yepme. He is the King of hearts, extremely hardworking and well read and carries himself with a sense of style that is a class apart. His style is effortless and casual and that is what we, at Yepme are all about.”
Khan said, “This is the first time that I am endorsing an online fashion brand and I am very excited to partner with Yepme for this! For fashion to be impactful, it has to evolve with time and maintain freshness. Yepme, with its focus on fast fashion is an extremely innovative and fashion right brand, offering the most current fashion trends. I look forward to join the fashion revolution that they have started which is taking the youth across the country by storm!”
The company has built its business around the Fast Fashion Model on the lines of leading global peers. The talented team of in house designers hand-picked from the top design institutes operates on high agility to create fresh and new designs on an everyday basis. The team drives its inspiration by real-time research and analytics on latest fashion trends running in the global fashion markets.
This model operates by keeping the online store exciting with Fresh Fashion merchandise showcased daily. The brand will widely promote the association with SRK through a TV Commercial across leading TV Channels and will associate with top performing TV Shows, along with print media campaigns with leading newspapers and magazines. The brand will widely run social media campaigns on Facebook, Twitter and Google Plus and the digital launch will include a YouTube campaign.